1. Sliders
The fact of the matter is, sliders, especially those on home pages, are one of the most ineffective ways to present content. Statistics shows that only about to 50% of users see the second slide, and hardly anyone sees what’s on the third one and beyond. There are several reasons why sliders don’t work:
- they hide relevant content
- require either patience of user action to get to said content
- animation is not conducive to reading text
- their CPU performance is not great and they require additional JavaScript increasing load times and server queries
But the bottom line is, there are simply better ways to present content than sliders.
They can still be useful in some cases, like presenting secondary visual content, which would otherwise take up a large chunk of browser real estate, but might not be as relevant to the user as other content blocks.